In this task I was asked to perform an Analysis of the target audience for my “Hot air Balloon events” website,

I have written my answers to the various questions that were asked below;

• What age? – The age of the visitors to this website would vary wildly from anywhere between the ages of 18-75 although most likely it will be more focused on middle-aged people as Hot air ballooning
  isn’t yet a thing all the kids rave about!
•  What Technical Ability? – I reckon it is best to keep the website simple yet very informative in order to appeal to the largest audience possible and to cater for those that are not very computer literate.

• What kind of Interests would your visitors have? (Newspapers, Magazines etc.) – I think most visitors to this particular website would be interested in Nature shows and magazines and perhaps outdoor activity related articles. I would image people that like Hot air Ballooning to be adventurous which is why i think a colorful and graphical website would work well.